Frequently Asked Questions
Frequently Asked Questions
How can video benefit our business?
In today’s business world, video has become the most powerful tool for marketing a product or service. The average person spends 7 hours per day on electronics, and videos are the most consumed type of content. By using video on your website and in social media, you will find increased traffic like never before. In fact, Google loves video and it will dramatically increase your search rankings when placed on your site. With all this in mind, our goal is to produce video content which will inspire, inform, and initiate your target audience!
What makes HM better or different than other production companies?
It seems like anyone can film quality footage with today’s technology at our fingertips, but there are three factors which separate Highway Media from the competition. First, we are great storytellers! This doesn’t happen with a great camera, but from a team of creative professionals. Next, we are marketing experts! We work closely with you to understand the objectives of the video along with your marketing strategy. Finally, our cutting-edge creativity has made us one of Metro-Detroit’s leading companies in the industry, earning an array of national awards.
What is the cost to produce a short, promotional video for our business?
Video isn’t as costly as many people think. And while there isn’t a menu of packages to choose from, we can usually produce a video which meets your budget. Once we understand the details of your project, HM will provide a detailed quote. If you have a particular budget in mind, chances are we can develop a video which fits. Keep in mind that your new video should be considered an investment and not an expense.
How long does it take to have a video produced?
Depending on the size, the average turnaround time is 4-6 weeks after signing the agreement. If you are in need of a very quick turnaround, we might be able to fit your project into our schedule for a “rush” premium.
Will we have any input on the style of the video?
Absolutely! We encourage the involvement of our clients and will discuss details such as the format of storytelling, editing style, music, length of video, and more. Finally, we request your final approval before delivering the master video file(s).
Will a single video be enough for our marketing purposes?
While a single video might be sufficient for some businesses, we are seeing most clients who desire a library of videos for a variety of purposes. First, we recommend a “full-length” video for your website which might be 2 minutes or longer. Next, we encourage :30 second videos for social media and YouTube to attract viewers to the website. Beyond these, HM can produce “category” videos which highlight a specific topic or service that you offer. Finally, we can also produce testimony videos with clients. These are powerful ways to share the experience of your clients with a prospective audience.
What is the best length for a video?
The length of video is truly dependent on the industry you are serving and the purpose of the video. Therefore, we’ll guide you through the process to determine an appropriate length based on your needs.
What happens to the footage at the conclusion of a production?
Since video should be an ongoing tool in your marketing strategy, it is wise to maintain the raw footage for any future updates. This will save time and money for everyone. Thus, HM can either store the everything for an annual charge, or you can pay a one-time transfer fee to hold the footage internally. Once a new project need arises, you would then give us the hard drive to use for editing. As for ownership, you will own the rights to the edited video, along with all the content. However, HM will own the intellectual rights to anything we capture.